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Why your hotel should care about its HolidayCheck rating?

In many conversations with managers of city and holiday hotels I am surprised to see how much neglect is there for the importance of a hotel’s rating in HolidayCheck.de – the biggest German review portal. The type of question I’d usually hear is

“Why should I care about HolidayCheck while we don’t have too many German travelers anyway?!”

Continue reading “Why your hotel should care about its HolidayCheck rating?”

The right way to run guest surveys on tablets (iOS and Android)

A lot of customers want to use a tablet these days to do quick in-stay guest surveys by asking the guest to fill it in at the reception by using tablets. We at Reputize hear more and more cases of customers being tricked into buying a survey solution that locks a tablet down into a so called “browser kiosk-mode”. In this short article I want to demystify the truth about tablet-based surveys. Continue reading “The right way to run guest surveys on tablets (iOS and Android)”

Strategies for Success on the German Outbound Holiday Market

This article is PART 2 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:

– PART 1: The specifics of the German holiday travel market
PART 2: Insight into the tour operators’ business
PART 3: Strategies for success on the German outbound holiday market

Continue reading “Strategies for Success on the German Outbound Holiday Market”

The Specifics of the German Holiday Travel Market

This article is PART 1 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:

PART 1: The specifics of the German holiday travel market
– PART 2: Insight into the tour operators’ business
– PART 3: Strategies for success on the German outbound holiday market

The Specifics of the German Holiday Travel Market

Continue reading “The Specifics of the German Holiday Travel Market”

Tips & Tricks on Selling Your Hotel on the German Holiday Market

Selling on the German market? Here is how to better market and sell your holiday hotel product on the biggest outbound market in Europe.
Steps to Working Successfully with the German tour operators.

This article aims to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to clear up some confusions about the German outbound holiday market. It is separated over three blog posts and presents an overview of:

PART 1: The specifics of the German holiday travel market

PART 2: Insight into the German tour operators’ business

PART 3: Strategies for success on the German outbound holiday market

In August 2016 I talked to a friend – an owner of a mid-size beach hotel, who was so excited to have concluded a contract with a major German tour operator. As the new holiday season is now in full swing his concerns are rising because the operator has not made as many reservations as expected. This is happening while the tour operator officially claims a good season and many of the surrounding hotels claim to be fully booked. A conversation with the contracting manager revealed the reason – “…it’s difficult to promote the hotel because the hotel doesn’t not have many reviews…”. While this creates a paradox – ways out do exist!


 

Insight Into the German Tour Operators’ Business

This article is PART 2 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:

– PART 1: The specifics of the German holiday travel market
PART 2: Insight into the tour operators’ business
– PART 3: Strategies for success on the German outbound holiday market

Insight Into the Tour Operators’ Business

The main tour operators in Germany (and EU)

The biggest tour operators active on the German market are TUI, Thomas Cook and Der Touristik – altogether holding more than 40% of the outbound tours. All these act as holding companies and have many travel brands. Continue reading “Insight Into the German Tour Operators’ Business”

This is How 200+ Holiday Resorts Sell More on the German Market

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25 HolidayCheck
Awards

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80% of hotels improve position

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7000+ published
reviews

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2X number of published reviews

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Are you selling your holiday hotel rooms on the biggest outbound tourism market in the world – Germany?
Here’s how more than 200 holiday resorts improve their visibility with the main German tour operators by publishing more reviews on HolidayCheck.de (i.e. ThomasCook.de, TUI.de, ITS.de, Neckermann.de, Der Touristik and many others).

Continue reading “This is How 200+ Holiday Resorts Sell More on the German Market”

Disruption in the Hospitality Industry – 3 New Ways to Engage Guests and Collect Reviews

Innovation is all around us but it’s a fact that we forget to innovate what’s already set as a norm. And this is how we ended up 20 years later still using the follow-up email as the only source of collecting reviews from the guests in the hotel. Continue reading “Disruption in the Hospitality Industry – 3 New Ways to Engage Guests and Collect Reviews”