Selling on the German market? Here is how to better market and sell your holiday hotel product on the biggest outbound market in Europe.
Steps to Working Successfully with the German tour operators.
This article aims to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to clear up some confusions about the German outbound holiday market. It is separated over three blog posts and presents an overview of:
PART 1: The specifics of the German holiday travel market
PART 2: Insight into the German tour operators’ business
PART 3: Strategies for success on the German outbound holiday market
In August 2016 I talked to a friend – an owner of a mid-size beach hotel, who was so excited to have concluded a contract with a major German tour operator. As the new holiday season is now in full swing his concerns are rising because the operator has not made as many reservations as expected. This is happening while the tour operator officially claims a good season and many of the surrounding hotels claim to be fully booked. A conversation with the contracting manager revealed the reason – “…it’s difficult to promote the hotel because the hotel doesn’t not have many reviews…”. While this creates a paradox – ways out do exist!