Innovation is all around us but it’s a fact that we forget to innovate what’s already set as a norm. And this is how we ended up 20 years later still using the follow-up email as the only source of collecting reviews from the guests in the hotel. Continue reading “Disruption in the Hospitality Industry – 3 New Ways to Engage Guests and Collect Reviews”
“Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.”
Space movies in the last months must have had people thinking “Future”, because all major issues are publishing their predictions for the unknown… and eurica! The extinction of the middle man (anyone who makes profit out of reselling) has been foreseen. Fingers crossed it’s in our lifetime, because no one likes being stuck with paying the fee to Booking.com and giving lower prices to the tour operator.
Reputize is expanding it’s partner network in order to deliver content to a broader audience.
Hotels, using Reputize, are now able to directly publish guest reviews to Zoover from touch terminals, placed inside their hotels, or from the other channels like email and WiFi. Hotels are already familiar with this service since last year Reputize partnered with Holidaycheck in order to deliver more hotel reviews to the platform.
We are proud to announce that Reputize has been chosen to exhibit at the new Launchpad area at the Travel Technology Europe event together with eight other travel startup companies.
The Launchpad area will be introduced to the Business Travel Show in 2016 to help buyers source the very latest in industry innovation and to support and promote start-ups and new businesses in the business travel arena.
The winner is TripAdvisor with а 25% share-growth. And let’s just be honest – this is no good news for the OTA’s rivals and for most hoteliers. The deal will fuel additional fee revenue for TripAdvisor, which up to now is mostly dependent on advertising prices (Priceline being a major client), and it gives TripAdvisor a shot at becoming a one-stop tourist booking spot. Recently, TripAdvisor has also made some sweet deals with hotel chains like Marriott and Best Western that allow travelers to book rooms through the site.