Holidaycheck AG recently announced that guest reviews will be the only factor on Holidaycheck.de rankings. This means that from now on hotels cannot secure a higher ranking by buying ads or sponsored places.
In addition, the sorting on all devices is the identical, regardless of whether the user requests the list from his/her mobile or from a desktop PC.
“Wir sind überzeugt davon, dass wir nur durch eine transparente Rankinglogik das Vertrauen und die Loyalität der Urlauber gewinnen können. Daher gibt es bei uns keine versteckten Einflussfaktoren, sondern das Ranking wird ausschließlich auf Basis der durchschnittlichen Urlauberzufriedenheit, der Weiterempfehlungsrate sowie der Anzahl der Bewertungen in den letzten 24 Monaten erstellt”, said Georg Ziegler, Director Content and Community at Holidaycheck AG.
The news come after recently HolidayCheck’s rolled out a new Code of Conduct banning hotels to provide their own devices for writing reviews directly in the hotel, as well as to carry out review days and campaigns in the hotel, so-called “Promo Days” or “HolidayCheck Days”.
As a global connectivity and review publishing partner of HolidayCheck, Reputize operates its certified review terminals under special conditions.
All Reputize customers, both new and existing, will be able to continue using the terminals in full compliance with the new Code of Conduct and without risking any penalties.
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