Convert big data to great customer experience...

The Specifics of the German Holiday Travel Market

This article is PART 1 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:

PART 1: The specifics of the German holiday travel market
– PART 2: Insight into the tour operators’ business
– PART 3: Strategies for success on the German outbound holiday market

The Specifics of the German Holiday Travel Market

Continue reading “The Specifics of the German Holiday Travel Market”

Tips & Tricks on Selling Your Hotel on the German Holiday Market

Selling on the German market? Here is how to better market and sell your holiday hotel product on the biggest outbound market in Europe.
Steps to Working Successfully with the German tour operators.

This article aims to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to clear up some confusions about the German outbound holiday market. It is separated over three blog posts and presents an overview of:

PART 1: The specifics of the German holiday travel market

PART 2: Insight into the German tour operators’ business

PART 3: Strategies for success on the German outbound holiday market

In August 2016 I talked to a friend – an owner of a mid-size beach hotel, who was so excited to have concluded a contract with a major German tour operator. As the new holiday season is now in full swing his concerns are rising because the operator has not made as many reservations as expected. This is happening while the tour operator officially claims a good season and many of the surrounding hotels claim to be fully booked. A conversation with the contracting manager revealed the reason – “…it’s difficult to promote the hotel because the hotel doesn’t not have many reviews…”. While this creates a paradox – ways out do exist!


 

Insight Into the German Tour Operators’ Business

This article is PART 2 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:

– PART 1: The specifics of the German holiday travel market
PART 2: Insight into the tour operators’ business
– PART 3: Strategies for success on the German outbound holiday market

Insight Into the Tour Operators’ Business

The main tour operators in Germany (and EU)

The biggest tour operators active on the German market are TUI, Thomas Cook and Der Touristik – altogether holding more than 40% of the outbound tours. All these act as holding companies and have many travel brands. Continue reading “Insight Into the German Tour Operators’ Business”

Немският ревю портал HolidayCheck награди най-добрите хотели в България за 2017

Ето 15-те най-добри български хотели за 2017 според HolidayCheck – най-авторитетния портал за отзиви в Германия. Сертификатът е изключително важен, защото наградените хотели получават допълнитена реклама от HolidayCheck.de, както и от почти всички немски туроператори.

Клиентите на Reputize, която е глобален технологичен партньор на HolidayCheck, заемат 13 позиции след като удвоиха публикуваните отзиви през 2016!
Continue reading “Немският ревю портал HolidayCheck награди най-добрите хотели в България за 2017”

Επανάσταση στη βιομηχανία της φιλοξενίας – 3 Νέοι τρόποι για να απασχολείτε τους επισκέπτες σας και να συλλέγετε Αξιολογήσεις

Καινοτομίες υπάρχουν παντού γύρω μας, αλλά είναι γεγονός πως ξεχνάμε να εισάγουμε καινοτομίες σε όσα έχουν ήδη οριστεί ως κανόνας. Και, κάπως έτσι,  20 χρόνια μετά, εξακολουθούμε απλώς να χρησιμοποιούμε τα follow-up e-mails, ως τη μόνη πηγή συλλογής αξιολογήσεων από τους πελάτες του ξενοδοχείου.

Continue reading “Επανάσταση στη βιομηχανία της φιλοξενίας – 3 Νέοι τρόποι για να απασχολείτε τους επισκέπτες σας και να συλλέγετε Αξιολογήσεις”

Disruption in the Hospitality Industry – 3 New Ways to Engage Guests and Collect Reviews

Innovation is all around us but it’s a fact that we forget to innovate what’s already set as a norm. And this is how we ended up 20 years later still using the follow-up email as the only source of collecting reviews from the guests in the hotel. Continue reading “Disruption in the Hospitality Industry – 3 New Ways to Engage Guests and Collect Reviews”

Malaysian Tradewinds Hospitality Engages Hotel Guests with Reputize and Wins Big on Google

[one_half padding=”0 0 0 20px”]
27,000 guests
engaged in 4 months

[/one_half]

[one_half padding=”0 0 0 20px”]
Google rating increase
on all properties

[/one_half]

[one_half padding=”0 0 0 20px”]
Istana Hotel with
most Google Reviews
in Kuala Lumpur

[/one_half]

[one_half padding=”0 0 0 20px”]
600+ reviews published
on Google (100%
increase, 4 months)

[/one_half]

Continue reading “Malaysian Tradewinds Hospitality Engages Hotel Guests with Reputize and Wins Big on Google”