Selling on the German market? Here is how to better market and sell your holiday hotel product on the biggest outbound market in Europe.
Steps to Working Successfully with the German tour operators.

This article aims to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to clear up some confusions about the German outbound holiday market. It is separated over three blog posts and presents an overview of:

PART 1: The specifics of the German holiday travel market

PART 2: Insight into the German tour operators’ business

PART 3: Strategies for success on the German outbound holiday market

In August 2016 I talked to a friend – an owner of a mid-size beach hotel, who was so excited to have concluded a contract with a major German tour operator. As the new holiday season is now in full swing his concerns are rising because the operator has not made as many reservations as expected. This is happening while the tour operator officially claims a good season and many of the surrounding hotels claim to be fully booked. A conversation with the contracting manager revealed the reason – “…it’s difficult to promote the hotel because the hotel doesn’t not have many reviews…”. While this creates a paradox – ways out do exist!

This article is PART 2 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:

– PART 1: The specifics of the German holiday travel market
– PART 2: Insight into the tour operators’ business
– PART 3: Strategies for success on the German outbound holiday market

Insight Into the Tour Operators’ Business

The main tour operators in Germany (and EU)

The biggest tour operators active on the German market are TUI, Thomas Cook and Der Touristik – altogether holding more than 40% of the outbound tours. All these act as holding companies and have many travel brands. Continue reading “Insight Into the German Tour Operators’ Business”

Here are the top Croatian hotels for 2017 according to HolidayCheck – the top travel review portal German-speaking holiday-takers. Continue reading “German Travel Review Portal HolidayCheck Ranks the Best Croatian Hotels in 2017”