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Great reviews help others discover the places that are just right for them. Here are a few tips from Google what great reviews actually mean:
Informative and insightful: Reviews that are specific and relevant to the place reviewed, and describe what other visitors are likely to experience. Reviews highlighting what makes the place special, and share something novel and new. From signature dishes to secret sale racks, reviews should reveal the unique experiences that places offer.
- Authenticity matters! Reviews about your own experience, and explain why you liked or disliked the place. The review should be as accurate as possible, and should include both the positive and negative aspects of the visit.
- Respectful Reviews: Not every experience with a place is perfect. Sometimes guests want to share negative feedback. Great guest reviews make sure the criticism is constructive. Hotel owners often use feedback to improve their operations and offerings.
- Reviews not general commentary: At times certain locations may become the subject of larger public debate or conversation due to recent news coverage or current events. The reviews should be about a firsthand experience with the property and not general commentary on the place in relation to recent news.
- Written with style: People will pay attention to thoughtful reviews. The text should be readable and without excessive capitalization or punctuation. Good grammar, spelling, and avoided profanity is a key. Great reviews are creative and make reading fun!