Why more Google reviews mean more direct bookings for your hotel?

“Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.”
(Source: Google)

Space movies in the last months must have had people thinking “Future”, because all major issues are publishing their predictions for the unknown… and eurica! The extinction of the middle man (anyone who makes profit out of reselling) has been foreseen. Fingers crossed it’s in our lifetime, because no one likes being stuck with paying the fee to Booking.com and giving lower prices to the tour operator.

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Reputize Launches One-Click Google Review Publishing for Guest Surveys

Reputize now allows hotels to publish Google reviews as part of their guest feedback solution. This new feature can help significantly increase Google review volume, putting additional review content online in front of potential guests.
Previously, our customers could collect HolidayCheck and Zoover reviews, a feature which allowed 80% of them to improve their ranking. Now, Reputize Surveys customers have the option to publish reviews on the travel search giant Google as well with a new direct integration.

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Booking.com customers will now be able to directly book hotel rooms on TripAdvisor

The winner is TripAdvisor with а 25% share-growth. And let’s just be honest – this is no good news for the OTA’s rivals and for most hoteliers. The deal will fuel additional fee revenue for TripAdvisor, which up to now is mostly dependent on advertising prices (Priceline being a major client), and it gives TripAdvisor a shot at becoming a one-stop tourist booking spot. Recently, TripAdvisor has also made some sweet deals with hotel chains like Marriott and Best Western that allow travelers to book rooms through the site.

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