Booking.com ratings have gone crazy today (14 Dec 2017)! How is your hotel affected?

Be that a bug or a change in the rating algorithm it is very likely that this affects you too!

Doing our routine job today – monitoring the online reputation for thousands of hotels, our account managers noticed unusual deviations in the hotels’ Booking.com ratings and number of reviews. Many hotels woke up with a changed rating on 14 Dec.  Continue reading “Booking.com ratings have gone crazy today (14 Dec 2017)! How is your hotel affected?”

How to sell your rooms with Ryanair?

A great opportunity for a new sales channel – Ryanair Holidays

In an effort to become a broader leisure business in December 2016 Ryanair, the biggest low cost airline in EU, started to bundle flights, car hire and hotel rooms. This poses a great window of opportunity to those hotels who spot and react on it first. So here is what’s in there for your hotel.  Continue reading “How to sell your rooms with Ryanair?”

Why your hotel should care about its HolidayCheck rating?

In many conversations with managers of city and holiday hotels I am surprised to see how much neglect is there for the importance of a hotel’s rating in HolidayCheck.de – the biggest German review portal. The type of question I’d usually hear is

“Why should I care about HolidayCheck while we don’t have too many German travelers anyway?!”

Continue reading “Why your hotel should care about its HolidayCheck rating?”

The right way to run guest surveys on tablets (iOS and Android)

A lot of customers want to use a tablet these days to do quick in-stay guest surveys by asking the guest to fill it in at the reception by using tablets. We at Reputize hear more and more cases of customers being tricked into buying a survey solution that locks a tablet down into a so called “browser kiosk-mode”. In this short article I want to demystify the truth about tablet-based surveys. Continue reading “The right way to run guest surveys on tablets (iOS and Android)”

Strategies for Success on the German Outbound Holiday Market

This article is PART 2 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:

– PART 1: The specifics of the German holiday travel market
PART 2: Insight into the tour operators’ business
PART 3: Strategies for success on the German outbound holiday market

Continue reading “Strategies for Success on the German Outbound Holiday Market”

The Specifics of the German Holiday Travel Market

This article is PART 1 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:

PART 1: The specifics of the German holiday travel market
– PART 2: Insight into the tour operators’ business
– PART 3: Strategies for success on the German outbound holiday market

The Specifics of the German Holiday Travel Market

Continue reading “The Specifics of the German Holiday Travel Market”

Tips & Tricks on Selling Your Hotel on the German Holiday Market

Selling on the German market? Here is how to better market and sell your holiday hotel product on the biggest outbound market in Europe.
Steps to Working Successfully with the German tour operators.

This article aims to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to clear up some confusions about the German outbound holiday market. It is separated over three blog posts and presents an overview of:

PART 1: The specifics of the German holiday travel market

PART 2: Insight into the German tour operators’ business

PART 3: Strategies for success on the German outbound holiday market

In August 2016 I talked to a friend – an owner of a mid-size beach hotel, who was so excited to have concluded a contract with a major German tour operator. As the new holiday season is now in full swing his concerns are rising because the operator has not made as many reservations as expected. This is happening while the tour operator officially claims a good season and many of the surrounding hotels claim to be fully booked. A conversation with the contracting manager revealed the reason – “…it’s difficult to promote the hotel because the hotel doesn’t not have many reviews…”. While this creates a paradox – ways out do exist!


 

Insight Into the German Tour Operators’ Business

This article is PART 2 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:

– PART 1: The specifics of the German holiday travel market
PART 2: Insight into the tour operators’ business
– PART 3: Strategies for success on the German outbound holiday market

Insight Into the Tour Operators’ Business

The main tour operators in Germany (and EU)

The biggest tour operators active on the German market are TUI, Thomas Cook and Der Touristik – altogether holding more than 40% of the outbound tours. All these act as holding companies and have many travel brands. Continue reading “Insight Into the German Tour Operators’ Business”

Reputize @ Start It Smart | Deep Dive

On 17th May,  Reputize’s biz dev director Alexander Krustev will be a guest speaker at Start It Smart | Deep Dive at the Microsoft Innovation Centre in Sofia.  Alexander will give the audience of a deep dive into the future of the HORECA industry. The presentation is part of a series of events under the Start It Smart | Deep Dive initiative.

More information is available here: https://www.facebook.com/events/1441578122561486/