Selling on the German market? Here is how to better market and sell your holiday hotel product on the biggest outbound market in Europe.
Steps to Working Successfully with the German tour operators.
This article aims to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to clear up some confusions about the German outbound holiday market. It is separated over three blog posts and presents an overview of:
In August 2016 I talked to a friend – an owner of a mid-size beach hotel, who was so excited to have concluded a contract with a major German tour operator. As the new holiday season is now in full swing his concerns are rising because the operator has not made as many reservations as expected. This is happening while the tour operator officially claims a good season and many of the surrounding hotels claim to be fully booked. A conversation with the contracting manager revealed the reason – “…it’s difficult to promote the hotel because the hotel doesn’t not have many reviews…”. While this creates a paradox – ways out do exist!
This article is PART 2 of a block of articles called Tips & Tricks on Selling Your Hotel on the German Holiday Market aiming to demystify the process of getting your tourism product to the German customer. It is presented in an easy to read style to try to provide insight and clear up some confusions about the German outbound holiday market as well as advice on how to sell better. It is separated over three sections and presents an overview of:
Insight Into the Tour Operators’ Business
The main tour operators in Germany (and EU)
The biggest tour operators active on the German market are TUI, Thomas Cook and Der Touristik – altogether holding more than 40% of the outbound tours. All these act as holding companies and have many travel brands. Continue reading “Insight Into the German Tour Operators’ Business”
On 17th May, Reputize’s biz dev director Alexander Krustev will be a guest speaker at Start It Smart | Deep Dive at the Microsoft Innovation Centre in Sofia. Alexander will give the audience of a deep dive into the future of the HORECA industry. The presentation is part of a series of events under the Start It Smart | Deep Dive initiative.
More information is available here: https://www.facebook.com/events/1441578122561486/
Here are the top Croatian hotels for 2017 according to HolidayCheck – the top travel review portal German-speaking holiday-takers. Continue reading “German Travel Review Portal HolidayCheck Ranks the Best Croatian Hotels in 2017”
Here are the top Bulgarian hotels for 2017 according to HolidayCheck – the top travel review portal German-speaking holiday-takers. Continue reading “German Travel Review Portal HolidayCheck Ranks the Best Bulgarian Hotels in 2017”
80% of hotels improve position
2X number of published reviews
Are you selling your holiday hotel rooms on the biggest outbound tourism market in the world – Germany?
Here’s how more than 200 holiday resorts improve their visibility with the main German tour operators by publishing more reviews on HolidayCheck.de (i.e. ThomasCook.de, TUI.de, ITS.de, Neckermann.de, Der Touristik and many others).
Continue reading “This is How 200+ Holiday Resorts Sell More on the German Market”
Innovation is all around us but it’s a fact that we forget to innovate what’s already set as a norm. And this is how we ended up 20 years later still using the follow-up email as the only source of collecting reviews from the guests in the hotel. Continue reading “Disruption in the Hospitality Industry – 3 New Ways to Engage Guests and Collect Reviews”
engaged in 4 months
Google rating increase
on all properties
Istana Hotel with
most Google Reviews
in Kuala Lumpur
600+ reviews published
on Google (100%
increase, 4 months)
Continue reading “Malaysian Tradewinds Hospitality Engages Hotel Guests with Reputize and Wins Big on Google”