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Reputize Does ITB Berlin 2016

After the success of the Travel Technology Europe Show in London last February, Reputize barely had a few days to rest before tackling #ITBberlin. ITB is the world’s largest tourism trade fair receiving more than 115,000 visitors from some 185 countries. We were honoured to have the opportunity to present our reputation management solution to this platform on such a global scale.
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Booking.com customers will now be able to directly book hotel rooms on TripAdvisor

The winner is TripAdvisor with а 25% share-growth. And let’s just be honest – this is no good news for the OTA’s rivals and for most hoteliers. The deal will fuel additional fee revenue for TripAdvisor, which up to now is mostly dependent on advertising prices (Priceline being a major client), and it gives TripAdvisor a shot at becoming a one-stop tourist booking spot. Recently, TripAdvisor has also made some sweet deals with hotel chains like Marriott and Best Western that allow travelers to book rooms through the site.

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